The McLaren Formula 1 Team and Iron Mountain: Unlocking heritage to power the future
When
On-demand
Hosted by:
Iron Mountain and the McLaren Formula 1 Team
The McLaren Formula 1 Team and Iron Mountain: Unlocking heritage to power the future
When
On-demand
Hosted by:
Iron Mountain and the McLaren Formula 1 Team
Where
Online
The McLaren Formula 1 Team powered by Iron Mountain: redefining the fan experience
The McLaren Formula 1 Team powered by Iron Mountain: redefining the fan experience
Join us for an exclusive, insider session with Louise McEwen, Chief Marketing Officer of McLaren Racing. This is your chance to get a first-hand look at the powerful collaboration between Iron Mountain and the McLaren Formula 1 Team, and gain insights into how we’re helping to turn decades of innovation and achievement into actionable insights for the future.
Join us for an exclusive, insider session with Louise McEwen, Chief Marketing Officer of McLaren Racing. This is your chance to get a first-hand look at the powerful collaboration between Iron Mountain and the McLaren Formula 1 Team, and gain insights into how we’re helping to turn decades of innovation and achievement into actionable insights for the future.
Learn how Iron Mountain is supporting the McLaren Formula 1 Team to:
- PROTECT – Safeguard the McLaren Formula 1 Team’s legendary heritage through Iron Mountain’s expertise in preservation and secure digitisation, helping ensure decades of innovation and achievement remain accessible for generations to come.
- CONNECT – Bridge the McLaren Formula 1 Team’s past and future by helping transform its archives into dynamic digital content that connects fans, teams, and partners through shared stories and insights.
- ACTIVATE – Bring the McLaren Formula 1 Team’s legacy to life using AI-enabled technology that turns historical assets into new opportunities for storytelling and fan engagement across the sport.
This is more than a webinar—it's a masterclass in high-performance leadership, innovation, and brand loyalty. Watch now for this exclusive launch and elevate your perspective.
By registering for this event you get access to additional premium content!
Watch here:
Watch here:
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Learn how Iron Mountain is supporting the McLaren Formula 1 Team to:
- PROTECT – Safeguard the McLaren Formula 1 Team’s legendary heritage through Iron Mountain’s expertise in preservation and secure digitisation, helping ensure decades of innovation and achievement remain accessible for generations to come.
- CONNECT – Bridge the McLaren Formula 1 Team’s past and future by helping transform its archives into dynamic digital content that connects fans, teams, and partners through shared stories and insights.
- ACTIVATE – Bring the McLaren Formula 1 Team’s legacy to life using AI-enabled technology that turns historical assets into new opportunities for storytelling and fan engagement across the sport.
This is more than a webinar—it's a masterclass in high-performance leadership, innovation, and brand loyalty. Watch now for this exclusive launch and elevate your perspective.
By registering for this event you get access to additional premium content!
Meet your hosts
Meet your hosts
Louise McEwen
Chief Marketing Officer, McLaren Racing
Louise McEwen is Chief Marketing Officer at McLaren Racing. Louise is responsible for the narrative and strategy of the brand, while also overseeing the creative visual identity of the team’s entire racing portfolio. Louise began working with McLaren as a consultant in 2014, before joining as Brand Director in 2017, a role that grew to comprise strategy and marketing, and now represents a pillar of the commercial leadership team.
Prior to joining McLaren, Louise was at Vodafone Group for nine years, working across its global sponsorship properties and brand experiences, including the title partnership with Vodafone McLaren Mercedes. Louise also has experience on the agency side of the industry, working at Octagon Sports Marketing on a multitude of sports and entertainment platforms. Louise has a degree in Sports Science & Social Science from Loughborough University.
Louise McEwen
Chief Marketing Officer, McLaren Racing
Louise McEwen is Chief Marketing Officer at McLaren Racing. Louise is responsible for the narrative and strategy of the brand, while also overseeing the creative visual identity of the team’s entire racing portfolio. Louise began working with McLaren as a consultant in 2014, before joining as Brand Director in 2017, a role that grew to comprise strategy and marketing, and now represents a pillar of the commercial leadership team.
Prior to joining McLaren, Louise was at Vodafone Group for nine years, working across its global sponsorship properties and brand experiences, including the title partnership with Vodafone McLaren Mercedes. Louise also has experience on the agency side of the industry, working at Octagon Sports Marketing on a multitude of sports and entertainment platforms. Louise has a degree in Sports Science & Social Science from Loughborough University.
Karen Feldman
SVP, Chief Marketing Officer, Iron Mountain
Karen is SVP, Chief Marketing Officer at Iron Mountain and has a rich 20-plus years of experience across consultancy, marketing and more. Karen spent over 17 years at IBM and worked her way up to Chief Marketing Officer for IBM Consulting and joined Iron Mountain in November 2024.
Karen is a business and marketing leader passionate about data-driven marketing and storytelling – enjoying the challenge of bringing together her experience in strategy, marketing and sales across technology, media and telecommunications industries to deliver innovation in everything she does.
Karen Feldman
SVP, Chief Marketing Officer, Iron Mountain
Karen is SVP, Chief Marketing Officer at Iron Mountain and has a rich 20-plus years of experience across consultancy, marketing and more. Karen spent over 17 years at IBM and worked her way up to Chief Marketing Officer for IBM Consulting and joined Iron Mountain in November 2024.
Karen is a business and marketing leader passionate about data-driven marketing and storytelling – enjoying the challenge of bringing together her experience in strategy, marketing and sales across technology, media and telecommunications industries to deliver innovation in everything she does.
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Iron Mountain and the design of the mountain are registered trademarks of Iron Mountain Incorporated in the U.S. and other countries.
All other trademarks and registered trademarks are the property of their respective owners.